Thoughtfully curated toys + books that are educational + fun for children ages 2-6+. Expertly analyzed against our rigorous criteria. Approved by teachers, parents and children.
P.S. For nostalgia’s sake, explore our 2018 Gift Guide.
Critical Thinking Social + Emotional Language + Literacy Creativity + Imagination Fine Motor + Gross Motor WOW Factor Little Somethings Games + Puzzles Books We Love to GiveProof that math is creative! A unique way to learn math in context. Sorting, matching, organizing – all early math concepts for opening your own café. Also inspires dramatic play, language-building and social skills.
Buy NowUp the ante on traditional pattern blocks. Beautifully designed by award-winning French author-illustrator Édouard Manceau. Curved shapes with unique pattern cards.
Buy NowBugs, scoopers, magnifiers – kid favorites jam-packed into one toy. Plus a pinch of counting, hand-eye coordination and muscle control. Creepy fun!
Buy NowIt’s rare that we find an ‘engineering’ toy for small hands. This nifty set has large and colorful pieces specially designed for just that reason. Makes 10 vehicles using foundational S.T.E.A.M skills.
Buy Now“If you love building, this is the perfect toy. It has really fun things that move your brain. Like gears.” (Said a 5-year old tester.) Learn about simple machines in 6 experiments. Compact design for easy clean-up.
Buy NowCelebrate problem-solving through woodworking. Made by (their own) hands, made with love, built for purpose. For something more open-ended, try this toolbox set.
Buy NowDeceptively simple. Rolling, bouncing, banking, stacking, nesting – your choice! An excellent game for developing concentration (key for executive functioning), hand-eye coordination and motor planning.
Buy NowStrategy + fun. Add dexterity…now you’re firing all sorts of brain connections. A game of skill that everyone can play.
Buy NowDramatic + dentist go hand-in-hand for the imagination. (Think: pliers + teeth!) Well-sized to build hand strength, essential for learning to write. Rolls up in an easy travel case.
Buy Now“Look for the helpers.” -Mister Rogers. Teach empathy and build storytelling skills with this sweet vet clinic. Watch your little one creatively work through big feelings.
Buy Now*Bendable* building blocks do exist! Use it to role play tricky playground social situations. Made in Germany and beloved among children and educators for over 30 years.
Buy NowGo beyond the traditional dollhouse. This flexible set has endless design options and brilliantly packs up. Plus, the beanbag characters are irresistibly squeezy (super for strengthening hand muscles).
Buy NowA hard-to-find toy, but well worth it. From the felt ‘seaweed’ to the wooden ‘rice’ (can you spot 2 different shapes?), it’s excellent for sensory play and honing fine motor skills.
Buy NowWarning: We’ve seen kids love these so much that they never take them off. Pairs nicely with this best-selling kids cookbook.
Buy NowMultiple award winner. This huggable lovey comes with a kindness kit – 10 tokens to give as a random acts of kindness. Join the mission to spread friendship, gratitude and fairness. Much love to the the Hope doll also.
Buy NowMove your brain and hands in a unique way (check out the video). You won’t even realize that they’re actively developing bilateral coordination and visual-spatial planning. Very cool.
Buy NowSo clever. Learn letters in 4 languages (English French, German, Italian). Innovative wooden sheets feature illustrations that correspond to each language’s alphabet.
Buy NowUse bath time as a giggly play space for learning letters. (Ditto for learning numbers and quantities.)
Buy NowFeed the b-e-l-l-y! A glove puppet with an actual belly bag. Great for back-and-forth conversations. P.S. Puppets are a great tool for helping children navigate their social world from a different perspective.
Buy NowJust about everything kids love in a register: credit card reader, till, item scanner, number counter, push buttons. Check, check, check! Learning to count through role-play is effective + fun.
Buy NowBecause kids love little things hidden inside little things – do it with letters. Guess what’s hidden in each acorn? Clue: it’s a fun way to make connections between letter names and letter sounds.
Buy NowImagine how much little brains grow when they have to guess, “What am I?” All that question-asking is aces for building literacy and critical thinking skills.
Buy NowScavenger hunts made easy. Use these clever cards to lead your kids to an unexpected surprise. Encourage sight word recognition, multi-step directions and persistence (all important parts of Kindergarten Readiness).
Buy NowA fresh way of learning in context. Stencil cheeky messages on sidewalks, driveways, fences. The reusable stencil sheets means your gift of laughter keeps on giving.
Buy NowHighly sought after in every play kitchen. This set comes with everything your child needs to bring their smoothie dreams to life – including the hard work of cutting things up (super for fine motor practice).
Buy NowFound! Special indoor dirt that molds, is reusable and is easy to clean-up. Enjoy hours of imaginative play that also builds on sensory learning.
Buy NowSometimes simple is best for toys that last. True conversation we overheard:
Child: “I want this! I play with it all the time at school.”
Grown-up: “Really? Isn’t it just a bunch of logs?”
Kid: “No, it’s awesome. You can build anything!!”
Buy NowHank’s pretty irresistible! It’s all in his special details – velvety soft, snazzy jumper, gallivanting in his little pouchette. He’s a consistent favorite.
Buy NowIngenious. 3D blocks that double as a marble run. See why it’s a multiple award-winner. Passionately created by illustrator and engineer Mario Dubé.
Buy Now“At first I thought, ‘It’s just a tent.’ Then I realized, ‘WOW, it’s a *bed* tent! That’s cool.'” Couldn’t say it better ourselves. (So thankful for our little testers.) National Parenting Product Award winner.
Buy NowThe sky is the limit when it comes to space adventures. Outstanding Playmobil details with plenty of widgets. It’ll wow your child’s imagination (and practice their pincer grasp).
Buy NowA novel way of developing motor planning and hand-eye coordination. Bonus points for creativity and language when your little one tells stories about the cute characters inside.
Buy NowWe love an all-in-one self-guided activity. This set has everything you need – extruder, tubs of dough and sweet picture boards. Great for travel, planes, post-nap quiet time. Excellent for building fine motor skills and for following directions.
Buy NowThe king of drums. A whopping 16 inches wide with a double-sided head. Play with it hands or mallets, or recreate the sounds of rolling and crashing waves. Just hear why it’s magical to kids of all ages.
Buy NowSmall boxes with big learning targets. Little fingers love finagling the locks to discover color and shape attributes. There’s more – hone visual perceptual skills by manipulating shapes into coordinating tops.
Buy NowSad, scary, kind, creepy, cute – your monster, you choose. This kit comes with all the bits and bobs your child needs to flex their creative muscles (and fine motor skills) to create their very own stuffy.
Buy NowA lovely example of learning-by-doing. Color, construct, then explore the Earth’s geography. Your child’s sense for scale and perspective will come alive. No need for glue or scissors; assembly is easy with the built-in stand.
Buy NowCurious minds love to dig + discover. Throw in some real gemstones and you’ll have some happy explorers. This excavation kit will keep kids exploring (and strengthening their pencil grip) for hours.
Buy NowSpecially made by a toy manufacturer from the Netherlands. It’s the favorite at BBQs and birthday parties. Fun for all ages, fun to play in a group. (Also fun to show off your hand-eye coordination and gross motor skills.)
Buy NowThis is the stuff indoor dreams are made of. More than a gross motor tool, it’s a symbol of reasonable risk and self-confidence for kids. Add the rock wall / slide for extra glee.
Buy NowBeautifully designed. Just look at those trinkets. Imagine the stories your little one would tell?
Buy NowCastle under attack? Mansion for lost puppies? Build your own whatever. Endless configurations, endless storylines. Packs up into a single box. Keep the adventure going with the catapult.
Buy NowNo one will get “sick” of this award-winning toy. (Pun intended!) Filled with thoughtful gadgets, there is plenty to keep your child’s imagination and empathy growing.
Buy NowPerfect for daydreaming. Perfect for reading. Perfect as a Cozy Corner. Heads-up: this snuggly sanctuary was so popular in a classroom that we had to create sign-up sheets. Kids love it.
Buy NowWhoa – Can you see all the details in this play set? From moveable hooks, to research gear, to campsite accessories, imaginations will go wild. Made by Germany’s leading producer of hand-painted toy figurines.
Buy NowSo fun. Really fun. Did we mention fun? Kids won’t even realize that it builds body awareness and core stability. Another good reason to play outside.
Buy NowYes, it really works. Yes, it’s for kids. Little kids are eager for real-world tools, for big kid engagement. This is a great first start.
Buy NowA creative take on a classic stacking toy. Great for developing visual perceptual skills. Plus, it looks so pretty on a toy shelf.
Buy NowA spin on a common toy – there’s something hidden underneath each piece. Even more motivation to keep working on those dexterity and concentration skills.
Buy NowQuite possibly the most unique stocking stuffer and party favor. Fill the whistle with water, then blow to sing like a bird. Handmade in Germany.
Buy NowKids love cute + tiny. This toy is both…plus it has tweezers for pincer grasp practice. Match the bee to the hive to enforce matching, an early math skill.
Buy NowJust precious. Perfect for on-the-go. A PlanToys best-seller for good reason.
Buy NowA timeless game elevated with Djeco’s trademark artistic design. The engaging artwork is what makes this version especially challenging. Ideal for travelling. Designed in France.
Buy NowTraditional Rummy, but kid-style – that means animals and funny rules. Thumbs-up for kids. Packed neatly in a small tin case. Thumbs-up for grown-ups.
Buy NowA unique hybrid of watercolors and colored pencils. Dip them in water, sketch a design, then use a water brush to turn a drawing into a watercolor. Sure to wow every budding artist.
Buy NowSo many ways to play this one (because there are so many ways to learn). Pack to match the destination and hone critical thinking skills, follow simple instructions while building vocabulary, or simply fill the suitcase with your favorite items.
Buy NowNext-level blocks. Get creative with odd shapes. Comes with pattern cards of varying levels of difficulty. Made in Germany.
Buy NowJumbo pieces, jumbo fun. Learn the ins and outs of the human body while developing visual perceptual skills and hand-eye coordination. Life-sized learning.
Buy NowThe most unique memory game we’ve seen. Kids adore the layout. Perfectly portable. Made by Vilac, the century-old French brand known for its timeless wooden toys.
Buy NowFinger dexterity is the focus of this nest-building game. Can you place all your eggs without cracking up? Beware, nest-building is complicated and strategic.
Buy NowApparently that tower can go up to 20 layers. Imagine?! Goal: create the tallest tower by exercising your strategic building muscles, motor planning and critical thinking skills. Pro tip: don’t knock down the tower!
Buy NowNever play the same game twice. Keeps things lively with a rotating bucket stand and multiple set-up options. Promotes hand-eye coordination and communication. Lots of family fun, supercharged if you play in teams.
Buy NowPlay hide-and-seek with Momo. Can you spot this darling (mischievous!) collie? Great for honing visual discrimination skills.
Buy NowAn interactive book that explores a tree throughout the seasons. Tap it, wiggle it, jiggle it, kiss it – this magic tree needs your care for it to grow. “There is magic in every tree.”
Buy NowOnce and for all – is a tomato a fruit? Find out in this battle between the fruit bowl and the crisper drawer. Lively illustrations that will keep little ones entranced with fruits and veggies.
Buy NowSee the world’s beauty through the eyes of animals. A moving experience with stunning illustrations. The modest text allows you to use the cueing system for emerging readers. Continue to inspire perspective with I Wonder.
Buy NowBreathtakingly beautiful. A wordless book where a picture tells a thousand words. Excellent for building storytelling skills, a key step in literacy development. In the same genre, try Tiger vs. Nightmare for something more animated with words.
Buy NowMagical + fantastical. Daydreams are made of stories like this. An excellent read aloud that easily allows you to increase critical thinking and curiosity.
Buy NowA fascinating explanation of what goes on underground from topsoil to the Earth’s mantle. Food for curious minds. The novel foldout format will take your little one on a journey for hours.
Buy NowOtherworldly illustrations. “Reading Moonshot gave me the feeling I was back up in space.” -Michael Collins, Command Module Pilot, Apollo 11. Meanwhile back on earth, Mountains of the World is also captivating.
Buy Now